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Brittani Wynn

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5× Award-Winning Marketing Strategist (Product, Brand & Growth)

About

I’m a marketer first—one who uses content, product storytelling, and design as tools to build brands, support go-to-market strategy, and drive meaningful growth.
 

With 13+ years of experience across B2B tech, higher education, radio, and television, I’ve led integrated marketing initiatives rooted in audience insight, performance data, and clear business goals. I don’t create for the sake of creating. I build strategic narratives that move people, support products, and align with revenue.
 

My work spans contract and in-house writing across the full funnel, including social copy, blogs, case studies, product messaging, video and animated video scripts, and executive ghostwriting. I’ve supported global brands like Visa; developed product video series scripts for Dynamo Software; written case studies for LexisNexis Risk Solutions; and worked indirectly with major brands through broadcast and media partners including ABC Television, Walt Disney, ESPN, and national radio networks.
 

I’ve also partnered with and supported mission-driven organizations such as St. Jude Children’s Research Hospital, the American Red Cross, Special Olympics, and the Autism Society—bringing the same level of strategic care to nonprofit storytelling as I do to enterprise brands.
 

In B2B tech, I’ve led and contributed to case studies, product launches, and executive thought leadership for companies like Glassbox, a digital experience intelligence platform that helps enterprises understand and optimize customer journeys, and Spiff, a sales compensation automation platform later acquired by Salesforce. My focus has consistently been on shaping go-to-market narratives, clarifying value propositions, and translating complex products into compelling, human-centered stories.
 

While social is part of my background, my strength lies in strategy, product storytelling, and content systems—building messaging that connects across channels, supports GTM motion, and scales with the business.
 

 

Whether I’m refining brand positioning, ghostwriting for CEOs, or mentoring teams, I lead with clarity over complexity, intention over noise, and results over vanity metrics—balancing vision with execution every step of the way.
 

 

Proof is in the metrics

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Graphic design highlights

Areas of Expertise

Strategy
& Execution

  • Visual Campaign Planning: Aligning content and graphic design across channels for cohesive storytelling
     

  • Design Execution: Coordinating cross-functional rollout of creative assets alongside content launches
     

  • Channel Strategy: LinkedIn, Instagram, YouTube, TikTok, X
     

  • Content Planning: Editorial calendars and multi-channel workflows
     

  • Campaign Development: Platform-native messaging and creative strategy
     

  • Product Storytelling: Launches, updates, and GTM comms
     

  • Growth Strategy: Content aligned to brand, revenue, and PR goals
     

  • Execution: Cross-functional rollout and campaign performance tracking
     

  • Audience Targeting: Segmentation, engagement, and analysis
     

  • Analytics: AI tools, dashboards, and Google Analytics

Creative
& Content Development

  • Brand Voice: Messaging systems, tone guides, and storytelling frameworks
     

  • Executive Ghostwriting: Thought leadership for CEOs and VPs
     

  • Blog & Long-Form: Articles, product narratives, and campaign messaging
     

  • Social Copy: Platform-specific writing and visual direction
     

  • Creative Assets: Graphic design for motion, microvideo, carousels, logos, posters, and billboards
     

  • Content Repurposing: Blog, email, and social ecosystem alignment
     

  • Tools: Canva, Adobe Creative Suite, Hootsuite, Sprout, CapCut, Notion, Asana, Google Analytics, Monday.com

Internal Enablement
& Leadership

  • Cross-Functional Alignment: Product, sales, marketing, and brand
     

  • Brand Consistency: Overseeing visual alignment across internal and external content
     

  • Content Education: Enablement programs for teams and stakeholders
     

  • Employee Advocacy: Program development, rollout, and adoption strategy
     

  • Team Leadership: Mentorship for creatives and oversight of content orgs
     

  • Executive Reporting: Performance dashboards and narrative insights
     

  • Internal Comms: Culture-building and employee-facing content
     

  • Employer Brand: Campaign support for HR, DEI, and recruitment initiatives
     

  • Stakeholder Collaboration: Messaging alignment across departments

Testimonials

London, England

“When it comes to social, Brittani delivers. Her strategies have consistently elevated our presence and driven real results. She’s also an incredible teammate.”

Michael Smith
Digital and Growth Marketing Manager, Glassbox
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