0
100% LinkedIn follower growth in 18 months
—100% organic
0
% LinkedIn follower growth
→ In 1.5 yrs organically
22% engagement rate growth under one year on LinkedIn—5x the industry average
0
22% Engagement rate
(Strategic, voice-led content that connects)
1M in earned media generated annually through employee advocacy and executive visibility

About
I’m a strategic content, social, and graphic design leader who builds brand presence with purpose—backed by data, driven by insight, and rooted in execution.
With 10+ years of experience across B2B, higher ed, radio and television, I’ve led global content and design efforts that connect with real people and drive measurable impact.
I’ve launched product features, amplified executive voices, built community through people-first content, and brought bold ideas to life across LinkedIn, Instagram, X, YouTube, TikTok, and Facebook.
My work spans global audiences and local campaigns, always grounded in audience insight, performance metrics, and clear goals.
Whether ghostwriting for a CEO, mentoring content teams, or designing to distill complexity into clarity—I lead with intention, vision, and results.
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Curious how I turned a layoff into a comeback story?
[Read my blog post →]
Areas of Expertise
Strategy
& Execution
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Visual Campaign Planning: Aligning content and graphic design across channels for cohesive storytelling
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Design Execution: Coordinating cross-functional rollout of creative assets alongside content launches
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Channel Strategy: LinkedIn, Instagram, YouTube, TikTok, X
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Content Planning: Editorial calendars and multi-channel workflows
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Campaign Development: Platform-native messaging and creative strategy
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Product Storytelling: Launches, updates, and GTM comms
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Growth Strategy: Content aligned to brand, revenue, and PR goals
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Execution: Cross-functional rollout and campaign performance tracking
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Audience Targeting: Segmentation, engagement, and analysis
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Analytics: AI tools, dashboards, and Google Analytics
Creative
& Content Development
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Brand Voice: Messaging systems, tone guides, and storytelling frameworks
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Executive Ghostwriting: Thought leadership for CEOs and VPs
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Blog & Long-Form: Articles, product narratives, and campaign messaging
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Social Copy: Platform-specific writing and visual direction
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Creative Assets: Graphic design for motion, microvideo, carousels, logos, posters, and billboards
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Content Repurposing: Blog, email, and social ecosystem alignment
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Tools: Canva, Adobe Creative Suite, Figma, Hootsuite, Sprout, Brandwatch, CapCut, Notion, Asana, Google Analytics, HubSpot, Monday.com
Internal Enablement
& Leadership
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Cross-Functional Alignment: Product, sales, marketing, and brand
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Brand Consistency: Overseeing visual alignment across internal and external content
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Content Education: Enablement programs for teams and stakeholders
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Employee Advocacy: Program development, rollout, and adoption strategy
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Team Leadership: Mentorship for creatives and oversight of content orgs
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Executive Reporting: Performance dashboards and narrative insights
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Internal Comms: Culture-building and employee-facing content
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Employer Brand: Campaign support for HR, DEI, and recruitment initiatives
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Stakeholder Collaboration: Messaging alignment across departments