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Brittani Wynn

Human-first social and content strategy.
Backed by data. Built for brand, community, and connection.

0

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% LinkedIn follower growth
→ In 1.5 yrs organically

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22% Engagement rate
(Strategic, voice-led content that connects)

LinkedIn follower growth in 18 months
—100% organic.

Engagement rate on LinkedIn—5x the industry average.

Earned media generated annually through employee advocacy and executive visibility.

0

22% Engagement rate
(Strategic, voice-led content that connects)

Employee advocacy activation in 90 days—3x typical adoption.

About

Bringing brand voice to life through data and direction.

I’m a strategic content and social leader who builds brand presence with purpose, backed by data, driven by insight, and rooted in execution.
 

With 10+ years of experience across B2B, SaaS, higher education, and consumer brands, I’ve led global content efforts that connect with real people and deliver measurable impact.
 

I’ve launched product features, amplified executive voices, built community through people-first content, and brought bold ideas to life across LinkedIn, Instagram, X, YouTube, TikTok, and Facebook.
 

My work spans global audiences and localized campaigns, always grounded in audience insight, performance metrics, and clear strategic goals.
 

I believe great social starts with listening and succeeds through consistency, creativity, and accountability.
 

Whether ghostwriting for a CEO, mentoring content teams, or translating complexity into clarity, I lead with intention, vision, and results.


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Curious how I turned a layoff into a comeback story?
[Read my blog post →]

Areas of Expertise

Strategy
& Execution

  • Channel Strategy: LinkedIn, Instagram, YouTube, TikTok, X
     

  • Content Planning: Editorial calendars and multi-channel workflows
     

  • Campaign Development: Platform-native messaging and creative strategy
     

  • Product Storytelling: Launches, updates, and GTM comms
     

  • Growth Strategy: Content aligned to brand, revenue, and PR goals
     

  • Execution: Cross-functional rollout and campaign performance tracking
     

  • Audience Targeting: Segmentation, engagement, and analysis
     

  • Analytics: AI tools, dashboards, and Google Analytics

Creative
& Content Development

  • Brand Voice: Messaging systems, tone guides, and storytelling frameworks
     

  • Executive Ghostwriting: Thought leadership for CEOs and VPs
     

  • Blog & Long-Form: Articles, product narratives, and campaign messaging
     

  • Social Copy: Platform-specific writing and visual direction
     

  • Creative Assets: Motion graphics, microvideo, and content design
     

  • Content Repurposing: Blog, email, and social ecosystem alignment
     

  • Tools: Canva, Adobe Creative Suite, Figma, Hootsuite, Sprout, Brandwatch, CapCut, Notion, Asana, Google Analytics, HubSpot, Monday.com

Internal Enablement
& Leadership

  • Cross-Functional Alignment: Product, sales, marketing, and brand
     

  • Content Education: Enablement programs for teams and stakeholders
     

  • Employee Advocacy: Program development, rollout, and adoption strategy
     

  • Team Leadership: Mentorship for creatives and oversight of content orgs
     

  • Executive Reporting: Performance dashboards and narrative insights
     

  • Internal Comms: Culture-building and employee-facing content
     

  • Employer Brand: Campaign support for HR, DEI, and recruitment initiatives
     

  • Stakeholder Collaboration: Messaging alignment across departments

Portfolio

My work

A curated selection of social strategy, content, and creative work spanning product, brand, and culture. Each project demonstrates strategic clarity, sharp execution, and audience-first thinking—designed to drive engagement, alignment, and measurable results.

Testimonials

London, England

“When it comes to social, Brittani delivers. Her strategies have consistently elevated our presence and driven real results. She’s also an incredible teammate.”

Michael Smith
Digital and Growth Marketing Manager, Glassbox
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